SuperBuzz offers powerful AI generated push campaigns that combine your site’s content with your website’s user behavior and GPT generated messaging. If you want to let AI handle your re-engagement and retention strategy, this is the way to go.This guide will walk you through how to set up and manage AI generated Push Campaigns.
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Before You Begin: SuperBuzz’s SDK Must Be Installed in your website
Superbuzz starts tracking your content and user events only after your SDK integration is completed and verified. You won’t be able to launch AI push campaigns or create targeted audience segments until the SDK is live on your site and has collected some data that will enable you to create the segments.
For a step by step guide on how to complete the integration check out our Add and manage your websites guide
Once your SDK is installed and verified, SuperBuzz will automatically create a default AI campaign for your site. This campaign immediately starts sending intelligent push notifications to your site visitors. By doing this the system will start collecting data on your users behaviour in your website, so you will be able to create Segments and other filters of your users based on this data.The collected data includes:
- Your users’behavior on your website (like time on site or exit intent)
- Your website content
- Browser used
- User country
- Language
- And More non private data
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Creating AI generated push campaigns
Campaigns are created per website and do not apply on all of your websites automatically.
On your general dashboard click on the relevant website. This will take you to your website’s dashboard where you can control your website’s push notifications’ settings.
In order to create an AI generated campaign follow the next steps for each website:
Step 1-: Access the AI Push Tool
On the left-hand side panel you will find the AI Push tab.
Clicking on the dropdown menu, you’ll see two options:
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AI Push Campaigns – View and manage your existing AI campaigns, check their performance, and track results.
- New AI Campaign – Set up a new, fully automated AIgenerated push campaign.
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Step 2: Create a Target Audience (Segment)
Once you have active users you can start creating segments and use these for your AI generated or manual push campaigns. A segment is a group of users with common ground that you would like to target and send a specific push notification campaign.
Reminder: you will not be able to create a segment before the SDK is properly integrated and we have some data to base the segment on.
Here’s how you create a segment:
- Click into AI Push Campaigns
- Go to the Segments section
- Click New Segment
You’ll be able to create a segment name and then filter and define your audience based on one of the following filters:
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Country
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Language
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Browser type
- Last session (how recently they visited your site)
Note: It is important to choose a name that will best represent the audience you are targeting when you look at it on the dashboard in the future.
After choosing a segment, choose whether you want to include or not include the following targeting in the filter - choose “Is” or “Is not”. For example if you chose to segment by country you can choose a segment that is Italy or isn’t Italy meaning users from all countries but Italy.
The last step is to give your filter a specific value from the available list on the dropdown. The list is created based on the data gathered from your active users.
Next, you'll configure your AI campaign settings. You can choose from a variety of options, each with customizable parameters tailored to your campaign goals, such as:
- Status.
- Segment: One of the segments you’ve created.
- URL: which URL you want to direct people to.
- Daily Messages: Number of messages per day
- Explore Button: Choose to add a call to action button or not.
On the right-hand side of the settings panel, you’ll see four additional options. These checkboxes allow you to fine tune your AI campaign with more specific parameters, including:
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AI Enriched Content: Leverages Superbuzz’s top-performing content based on past campaign results to boost engagement.
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Add City Name: Enables you to narrow your targeting by including specific cities within your selected segment.
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Add Close Button: Displays a close icon on the top-right corner of the notification, allowing users to easily dismiss it.
- Add Explore Button: Adds a customizable call-to-action button that redirects users to a URL of your choice.
Once submitted, SuperBuzz’s AI will automatically generate the message content based on the selected segment’s behavior, browsing patterns, and past engagement data.
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Step 3: Create Your New Campaign
Now that your segment is ready, it’s time to craft your campaign:
- Head to the New AI Campaign.
- Fill out the campaign details:
- Campaign Name: We recommend you give it a name based on your target audience.
- Segment: Choose a specific segment that you previously just made, with specific user parameters.
- Target Click Link: Where you want users to go when they click
- Add Close Button: Displays a close icon on the top-right corner of the notification, allowing users to easily dismiss it.
- Add Explore Button: Adds a customizable call-to-action button that redirects users to a URL of your choice.
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Step 4: Launch and Track Your AI Campaign
Once everything looks good, simply click the Send button at the bottom. Your AI campaign will now be live!
Here is a preview of what the finished result would look like: